Boss Alive Origins - Hugo Boss

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EAU DE PARFUM (FOR WOMEN)

Boss Alive Origins by Hugo Boss campaign visual with female models, ScentLab Coffee Break trend TrendStudio Edition 2 by WSSC

DESCRIPTION

A contemporary take on ceremonial matcha.

Boss Alive Origins opens with the freshness of green apple, textured matcha and aromatic clary sage. A floral heart of Jasmine Sambac and magnolia evokes graceful femininity. Creamy musks lend a soft finish to the composition.

Uplifting and full of energy, the new Boss Alive Origins Eau de Parfum captures the spirit of the Boss woman — Living life with confidence and purpose.

An empowering expression of optimism, elegance and joie de vivre that leaves a vibrant trail of positive energy on the skin.

Boss Alive Origins by Hugo Boss – green glass bottle packshot, ScentLab Coffee Break trend TrendStudio Edition 2 by WSSC
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OLFACTORY FAMILY

OLFACTORY DIRECTION

  • Matcha

    Clary Sage

    Green Apple

  • Jasmine Sambac

    Magnolia

  • Creamy Musks

Moodboard for Boss Alive Origins and Boss Bottled Reserve by Hugo Boss – green bottle with jasmine and matcha, dark bottle with coffee beans, ScentLab Coffee Break trend TrendStudio Edition 2 by WSSC
Moodboard for Boss Alive Origins and Boss Bottled Reserve by Hugo Boss – green bottle with jasmine and matcha, dark bottle with coffee beans, ScentLab Coffee Break trend TrendStudio Edition 2 by WSSC
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Boss Bottled Reserve - Hugo Boss

EAU DE PARFUM INTENSE (FOR MEN)

Boss Bottled Reserve by Hugo Boss campaign visual with male models, ScentLab Coffee Break trend TrendStudio Edition 2 by WSSC

DESCRIPTION

Rediscover Boss Bottled. Now in a new intensity.

A bold caffè ristretto and coffee absolute accord bring a darker character to Boss Bottled's iconic green apple and cinnamon signature. Dark vetiver, tobacco and amberwood add depth and lasting power to Boss Bottled Reserve, the new Eau de Parfum Intense by Hugo Boss.

Striking and charismatic, Boss Bottled Reserve unveils a new expression of masculinity, defined by strength, confidence and sophistication.

The spirit of Hugo Boss, embodied by a man who knows he’s a boss.

Boss Bottled Reserve by Hugo Boss bottle on coffee beans with campaign visual, ScentLab Coffee Break trend TrendStudio Edition 2 by WSSC
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OLFACTORY FAMILY

OLFACTORY DIRECTION

  • Cinnamon

    Green Apple

  • Caffè Ristretto

    Coffee Absolute

  • Dark Vetiver

    Tobacco

    Amberwood

Boss Bottled Reserve by Hugo Boss packshot with ground coffee and coffee bean on marble picture with white frame, ScentLab Coffee Break trend TrendStudio Edition 2 by WSSC

TrendStudio #02 The Back to School Issue - Trend Coffee Break

Boss Alive Origins by Hugo Boss packshot with jasmine flowers and matcha powder, ScentLab Coffee Break trend TrendStudio Edition 2 by WSSC
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WHY SO SCENTIMENTAL X HUGO BOSS

DISCLAIMER: ALL PRODUCTS PRESENTED IN SCENTLAB ARE FICTITIOUS AND PROSPECTIVELY DESIGNED, AND ARE NOT INTENDED FOR COMMERCIAL SALE. SOME VISUALS AND BOTTLE DESIGNS ARE INSPIRED BY EXISTING BRANDS FOR HYPER-REALISM PURPOSES; WSSC DOES NOT CLAIM OWNERSHIP OF ANY ORIGINAL BRAND DESIGNS OR TRADEMARKS. ALL OLFACTORY DIRECTIONS ARE PURELY CONCEPTUAL AND DO NOT REPRESENT FINISHED FRAGRANCE FORMULAS.

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